Sheena Suman
Freelance Marketing Consultant
With 15+ years of big-brand experience, I help smaller businesses and independent brands grow with marketing that's clear, practical, and effective.
15+ Years
Experience
Brand thinking with soul.
I'm Sheena Suman, founder of Riva Marketing.
For me, marketing has never just been about strategies or channels - it's always been about connection. The brands that stand out are the ones that feel genuine, build trust, and create loyalty that lasts.
I've spent 15 years in food, drink, and wellness - working with brands from start-ups to global names. I've grown online sales, launched healthier products into crowded markets, and built partnerships that fit naturally into people's lives. What I've learned is that the best results come when brands stay true to their story and values, while pairing creativity with clear strategy.
In 2021, I pressed pause on my career to raise my two young children. That time gave me a fresh perspective — it strengthened my resilience, sharpened how I communicate and negotiate, and reminded me just how resourceful I can be (often before breakfast!). I also stayed curious, exploring psychology, consumer behaviour, and the digital tools reshaping how brands connect today.
Now I'm flying solo - using the knowledge and experience I've built up to support businesses in a flexible, practical way. Whether it's driving a project forward or stepping in for light-touch marketing support, I can make things happen without the overhead of a big agency/team.
Strategy & Planning (online and offline)
Brand positioning, launch plans, brand health checks, and competitor analysis.
Campaigns & Content
Social and digital campaigns, website creation, and sampling or product trial activity.
Customer Growth & Loyalty
CRM, lead generation, and retention strategies that turn interest into long-term brand loyalty.
Copywriting
Brand tone of voice, pack messaging, and content creation that connects.
A tax start-up company
I created their customer acquisition strategy, built a simple website to establish a digital presence, developed a sales toolkit, and rolled out integrated email and social campaigns.
Within three months, these efforts generated 200+ qualified leads - giving the founder a strong pipeline to grow from.
Weight Watchers Ltd
Helped the business maintain product sales by shifting buyers from studios (in person) to online through multi-channel digital focused campaigns.
Online sales grew by 300% in 6 months.
Various Food Brands (WW & a leading cereal company)
Led product reformulations with cleaner ingredients and clearer pack messaging.
Resulting in stronger consumer satisfaction and increased loyalty.
Beyond the Business
When I'm not knee-deep in marketing plans, I'm usually spending time with my kids, trying to squeeze in a pilates or yoga class and looking for new places to explore. I've got a serious case of wanderlust- 28 countries ticked off so far and still so many more to see. I love learning about psychology, spirituality and the power of the mind and body.
Let's Work Together
Whether you're looking for a brand refresh, go-to-market strategy, or digital campaign, I'd love to hear about your business and how I can help.